Santam World

This job was created for Santam. The idea behind the work was to list as many visual instances as possible whereby the viewer might identify claims. The tag line was "World of Opportunity".

Santam World for FCB
This job has many stages. The first is a rough pencil sketch of composition of elements. Once the layout is approved I start to source hundred of images - all with small elements I wish to use or sample from. Thereafter I start to assemble all the bits and pieces, painting over them, to create what I need. Once everything is in place and fulfilling it's role I begin to paint properly and re-introduce the correct lighting and overall ambiance.
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